Mattel

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Explore the Shakespeare® online shop for the best gear for making fishing easy and fun. Our freshwater, saltwater, and fly equipment is world-renowned and specifically made for the novice anglers to have the best day possible on the water. 

Get out, and get fishing with Shakespeare®. Explore the Shakespeare® Mattel® Collection today to add more fun to your family fishing adventures. Fish with your favorite Mattel brands including Barbie, Hot Wheels, and more.

Variety: Let your kids imaginations run wild with a large selection of their favorite characters to select from.

Safety: Give yourself some peace of mind when you shop for age appropriate gear that is designed specifically for children.

From rods to reels to fun combo collaborations, you're sure to find the products that will keep you and your children on the water longer and catching more fish.

Since its inception, Shakespeare® has remained a leader in quality, affordable fishing products suitable for any angler level.

Enjoy free standard shipping on all orders over $50.